| Creative Performance League May | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Ogilvy & Mather | Unilever, Singapore; Shangri-La, global |
62.7 | - | 127.9 |
| 2 | Euro RSCG | Orange Business Services, Singapore; Suning, China |
13 | 2 | 99.7 |
| 3 | McCann Worldgroup |
State Street Global Advisor, Japan; Stride (Cadbury), Japan |
25.1 | 8 | 87.9 |
| 4 | TBWA | Audi,Taiwan; Daelim, Korea |
28.9 | 20.8 | 80.8 |
| 5 | BBDO | Handok Pharmaceuticals, Korea; General Card Services,Thailand |
14.6
|
- | 60.5 |
| 6 | Y&R | Blizzard Entertainment, China; Ibis, China |
13.3 | 8 | 58.8 |
| 7 | Leo Burnett | Telkomsel, Indonesia; Samsung, India |
51.9 | 0.5 | 56.7 |
| 8 | DDB | Vitasoy, Hong Kong; Paramount Cables, India |
14 | - | 47.6 |
| 9 | Saatchi & Saatchi |
- | - | - | 30.9 |
| 10 | Bates141 | Global Schools, India | 2.4 | - | 22.4 |
| 11 | DraftFCB | Alcohol Advisory Council of New Zealand, New Zealand |
5.5 | 1 | 18.5 |
| 12 | Grey Group | Radio Foorti, Bangladesh | 1.2 | - | 12.6 |
| 13 | Lowe | - | - | - | 6 |
| 14 | JWT | AIA, Korea; Dell, China | 12.8 | 50.6 | -23.2 |
| Media Performance League May | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | PHD | CAT Telecom,Thailand; NSW Cricket Australia,Australia |
2.9 | 0.6 | 249 |
| 2 | Carat | Noodle Box,Australia; Pernord Ricard,Taiwan |
35.7 | - | 235.8 |
| 3 | Mindshare | Nikon,Taiwan; 3M, Hong Kong |
8.7 | 4 | 108.3 |
| 4 | MEC | Blizzard, China; Oishi UHT,Thailand |
54.3 | 8.8 | 63.8 |
| 5 | OMD | Pacific Magazines,Australia; Sony Computer Entertainment, New Zealand |
3 | 5.8 | 48.1 |
| 6 | Universal McCann |
Canon, Japan; Bangkok Mediplex,Thailand |
1.3 | 0.3 | 46.6 |
| 7 | Zenith Optimedia |
Starbucks, China; Videocon, India |
95.4 | 19.5 | 38.7 |
| 8 | Initiative | Pt. Sanghyang Perkasa – Kalbe Nutritionals, Indonesia; Sanitarium,Australia |
8.1 | - | 12.6 |
| 9 | Vizeum | - | 0.5 | - | -7.4 |
| 10 | Maxus | Jetstar,Australia; Old Town Coffee, Hong Kong |
24.5 | 48 | -41.1 |
| 11 | MediaCom | GSK Cervarix Vaccine,Thailand; Sunquik Orange Juice,Thailand |
14 | - | -47.5 |
| 12 | Starcom | - | - | - | -77.1 |
METHODOLOGY: The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.Agencies are ranked according to their net billings gain in the year to date.
For accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Retained business is not included in the leagues.
VERIFICATION: Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research,TAMIndia and NDT Japan.
Please email newbusinessleague@media.asia for further details or to update billings.
