Shanghai office for M&C to open within this year

<p>HONG KONG: M&C Saatchi has announced plans to open an office in Shanghai </p><p>before the end of the year. </p><p><BR><BR> </p><p>The office will initially have a staff of about 10 people servicing a </p><p>number of clients wanting the agency to have a presence on the mainland, </p><p>including BMW, British Airways and Qantas. </p><p><BR><BR> </p><p>M&C partner David Kershaw described the decision to establish an office </p><p>in China as timely and mainly client driven. </p><p><BR><BR> </p><p>"We might be one of the last agencies to establish in China but we are </p><p>not setting up for the sake of setting up. A lot of agencies went that </p><p>way before and lost a great deal of money. </p><p><BR><BR> </p><p>"Our move into China is in the interests of further developing the </p><p>business potential of an existing client base," said Kershaw. </p><p><BR><BR> </p><p>M&C's Asia-Pacific executive chairman Tom Dery said the agency would </p><p>take a step by step approach in China. </p><p><BR><BR> </p><p>"It's easy to lose money in China so our strategy is to put in key </p><p>people and let them grow the office by servicing existing accounts and </p><p>winning new business, which is exactly how we have done it in Hong Kong </p><p>and Singapore," said Dery. </p><p><BR><BR> </p><p>He added the agency's next priority is to establish a presence in the </p><p>Indian subcontinent, including Sri Lanka. </p><p><BR><BR> </p>