"Rebranding is the next our step in our staircase," said Eight managing partner Charles Brian-Boys. "We said: let's treat ourselves as a client and evaluate our brand."
Accordingly, the brand concept is 'clarity', with a tagline of 'Eight. Pure & Simple'.
Eight chief executive officer Chris Fjelddahl said: "The one thing that we do better than anything else is we're really able to provide clients with clarity -- a clear purpose, a clear voice and a clear relationship."
Motiv8 began life 10 years ago focused on promotional, DM and CRM and only matured fully as a through-the-line agency around three years ago.
Shanghai launch in 2005 as Motiv8 rebrands as Eight
Motiv8 has rebranded itself as Eight in a move designed to reflect its status as a full service marketing agency and publishing house. With a Shanghai office launch expected in the first half of 2005, the Hong Kong shop has relaunched its two divisions as Eight Partnership and Eight Publishing.