In this partnership, sevenload will promote Friendster’s leading social networking features with an extensive onsite marketing campaign on its site. In the next several weeks, Friendster will also implement sevenload’s video player technology and application plus provide access on Friendster.com to a variety of sevenload’s licensed premium content and user-generated content. Friendster users can consume, share and discuss sevenload video content with friends and other members online.
The German social media network’s video content will also be made available to more than 100 million registered Friendster users via its Fan Profiles or as an integrated application via the Friendster Developer Program.
"As sevenload is expanding across all major Asia-Pacific markets, this partnership emphasises our strategic expansion in the social media space, as we will gain access to Friendster’s massive base of 100 million registered users", said Axel Schmiegelow, CEO at sevenload.
"Friendster welcomes sevenload’s rich video, photo and TV content along with their video player into the Friendster experience for the benefit of our users. And, since Friendster has a loyal and growing user base in Asia and an emerging user base in Europe, we hope that our partnership with sevenload will drive greater awareness, user adoption and user engagement throughout Asia, Europe and the rest of the world," added Richard Kimber, CEO at Friendster.
