The agencies are DDB, Dentsu, Batey, JWT, Leo Burnett, O3 and Saatchi & Saatchi.
MOM is a Singapore Government division designed to promote the development of a competitive workforce. The Government body issued a tender in the last week of August.
MOM is a Singapore Government division designed to promote the development of a competitive workforce. The Government body issued a tender in the last week of August.
The unit is looking to appoint a creative and media agency to develop an internationally focused marketing campaign. The campaign will aim to position Singapore in a positive light among specific target audiences, in parallel to a similar initiative that has been undertaken by Singapore's Economic Development Board (EDB). The resulting campaign is expected to run for a minimum of two years.
The deadline for submission was 22 September and a result is expected in the next few weeks.
The ministry had also issued a tender for a creative agency to develop a campaign aimed at foreign construction workers in Singapore.