According to an RWS spokesperson, an AOR would be announced by the end of June. In its brief, RWS said it was looking for an agency to develop its brand identity, as well as above-and below-the-line communications.
RWS' objective, according to the brief, is 'to be a top-of- mind, fun and exciting family resort' as well as a destination for incentive travel. Visitors from China, India, Indonesia, Malaysia and Thailand have been identified as primary targets, while visitors from Vietnam and Australia are in the secondary category.
The multi-billion dollar resort, which boasts attractions such as Universal Studios and Quest Marine Life Park, is due to be complete by 2010. RWS has also set a target of 10 million visitors by 2015, along with $15 billion in tourism receipts. Proposals are due by the end of this month.
Meanwhile, Singapore's other casino, the $3.9 billion Marina Bay Sands complex, is due to be completed in 2009.
