Senior Lifestyle Asia comes to HK

The elderly market is growing rapidly and there are currently 320 million people over the age
of 60 living in Asia Pacific, which accounts for 53 per cent of the world’s ageing population.
The three-day show enabled exhibitors to meet buyers from organisations including retailers, wholesalers, housing organisations and social work departments.
Open to the public for one day, the show also aimed to give exhibitors the chance to meet the
all-important end consumer.

Challenges
Messe Frankfurt wanted to reverse the negative stereotypes associated with ageing and the elderly part of society.
In order to do this the exhibition showcased a range of products and services associated
with daily living, wellbeing and retirement and travelling options that are available for
the senior population in Southeast Asia.
Another challenge for the organisers was to draw a crowd to the first-time event.
To encourage visitors, the organisers also provided free shuttle buses that brought
elderly residents to HKCEC.

Execution
The three-day event attracted 3,950 visitors. Speakers from organisations including the
Hong Kong Council of Social Service and Health Industry Distribution News (Japan)
attended the event.
They spoke on future policy trends affecting the elderly and the development of products
and services for the elderly .
On the final day of the show, a creativity competition gave visitors the opportunity to
present their ideas for the development of future products and services.

Verdict
Lucia Wong, group manager of Messe Frankfurt Hong Kongsays: “We wanted to illustrate
that when we grow old there are still lots of choices, and that people can still enjoy life.
“I think we achieved this and the response to our first show has been extremely encouraging.”