Seibu enlists Bravo in new Hong Kong launch

Dickson Concepts, a Hong Kong-listed up-market retailer, has handed Bravo Asia the creative business for its second Seibu store in Kowloon. <BR><BR> Dickson, which operates more than 400 shops and shop-in-shops in Asia under brands such as Polo Ralph Lauren and Brooks Brothers, is expected to unveil the new outlet mid-December. <BR><BR> "However, the new mall is underground and the challenge will be to market that," said Bravo president and CEO Aaron Lau (pictured). <BR><BR> "Without a store front, we are left with no shop window for displays. Instead, we are coming up with a concept that will see us take the shop window to the people on the street."