The move marks Seddon’s return to the network, after joining JWT three years ago from Saatchis in Malaysia. According to sources, Seddon will see out his notice with JWT until the end of January, at which his replacement will be announced. Meanwhile, Icasas retires from a career spanning more than 40 years in the industry, 14 of which were spent at Saatchis.
“Saatchis hasn’t been doing well creatively. It is due for a shake-up,” said a source.
