According to Jev Ramos, head of new business at Campaigns & Grey, the Filipino bank will be looking to reinforce its positioning in the local banking industry as it prepares to launch new advertising campaigns targeted at upmarket investors in 2009.
The appointment comes after the banking firm, which has not advertised recently, asked for strategy submissions from a number of agencies.
Security Bank’s current competitors include Metrobank, Banco de Oro, BPI, Land Bank of the Philippines and Philippine National Bank.
Security Bank returns to advertising with Campaigns & Grey
MANILA - Security Bank Corporation has appointed Campaigns & Grey as its creative agency as the firm looks to revive its marketing activity in the Philippines.
