SearchMedia partnered with multiple local firms including Win Media and Asia Outdoor to win the tender put out by Hangzhou Tourism Commission.
Johnny Lo, chief operating officer of Nasdaq-listed SearchMedia, commented that the partnership with local firms was a new initiative to better target local commercial and public sector contracts.
A one-year, multi-platform outdoor campaign will be launched this year across the United States, the United Kingdom, Spain, Germany, the Netherlands, Japan, and Korea to promote Hangzhou's tourist attractions. The campaign is expected to bring in approximately US$2 million of revenue in total for the Hangzhou municipal government.
"This campaign also highlights the growing trend of domestic Chinese companies advertising internationally," Lo said. "We believe this project will bolster our credentials to lead such campaigns in future."
SearchMedia operates a network of outdoor billboards and in-elevator advertisement panels in 50 cities throughout China.