Seah's brief is to integrate the creative services teams of MediaCorp's TV, radio and print products - combined in November last year - and to improve the quality of advertising MediaCorp produces for advertisers.
Seah returns to the industry after selling a popular Singapore bar he launched. As well as DDB sibling Rapp Collins, he worked at Saatchi & Saatchi in New York and London, and Generator, a local Singapore agency he founded.
Seah returns to the industry after selling a popular Singapore bar he launched. As well as DDB sibling Rapp Collins, he worked at Saatchi & Saatchi in New York and London, and Generator, a local Singapore agency he founded.
