Sea Shepherd Conservation Society drives home message

<p>With as many as 40 sharks killed and served for every Chinese </p><p>wedding banquet, the non-profit Sea Shepherd Conservation Society opted </p><p>for gory visuals of bloodied sharks to drive home the preservation </p><p>message in Singapore. </p><p><BR><BR> </p><p>The aim is to take this Chinese delicacy off the menu at corporate and </p><p>wedding banquets. Saatchi & Saatchi juxtaposed gruesome visuals of </p><p>de-finned sharks with images of a newly-married couple at their wedding </p><p>banquet. </p><p><BR><BR> </p><p>The campaign broke this month in the Today newspaper and was followed by </p><p>insertions in a variety of magazines. </p><p><BR><BR> </p>