According to Josephine Chan, general manager and publisher, SCMP Magazines, which publishes both the Hong Kong and China editions, the decision to merge the two titles was sparked by low advertising sales in the Hong Kong title, combined with the fact that the China edition is performing strongly after its launch in late 2005.
“We always planned on one edition, but because it is so difficult to launch magazines in China, we started in Hong Kong with the intention of merging the two,” she said. “It is time now to merge, combined with the fact that the Hong Kong edition has not been performing well in terms of advertising.”
