SCMP to expand classified offerings

HONG KONG - In an effort to bloster its classified revenues, The South China Morning Post will launch a directory for serviced apartments in Hong Kong on both its SCMP.com domain and in select print editions.

According to Ross Settles, director of digital business for South China Morning Post Publishers, the directories are slated to go live by the end of the summer and a limited number of print copies will be given to specific corporations.

Settles adds that the SCMP has been further evaluating business plans for other vertical offerings, including a series of directories and guides on topics such as travel and restaurants.

Pending consumer and advertiser interest, these directories will also launch later this year, Settles continued.

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