Satyanath joins as senior vice-president and brings with him 20 years of advertising experience, spanning Ogilvy & Mather, Contract, Mudra and Enterprise Nexus. He will build on the brands that Lowe handles for Britannia and Titan, among others, in addition to overseeing strategic projects and key brands.
Lowe president and COO Pranesh Misra said: "Vikram brings on board strategic thinking in addition to (experience in) managing offices. He will be a great asset to the agency."
Satyanath joined Enterprise Nexus in 1996 and was eventually promoted to the level of a director with the agency.
Satyanth moves to Lowe for SVP Bangalore post
Lowe's Bangalore office has appointed Vikram Satyanath as business head, taking over the position vacated by Pretthi Maroli, who has taken a sabbatical.