SATELLITE & CABLE: Nokia to extend MTV I-Pop deal with U-Pop

<p>Nokia has extended its advertising and sponsorship commitment on </p><p>MTV Networks Asia by sponsoring a new live, interactive programme called </p><p>U-Pop and renewing sponsorship of the segment, I-Pop, as well the </p><p>sponsorship of the youth documentary series, MTV It's My Life. </p><p><BR><BR> </p><p>MTV is to premiere U-Pop, a 15-minute interactive show, which requires </p><p>online audience participation, in October. </p><p><BR><BR> </p><p>U-Pop will air five times a week on MTV Mandarin, Southeast Asia and </p><p>India. On-ground launch activities are to be held in Taiwan, Singapore, </p><p>Hong Kong and China. </p><p><BR><BR> </p><p>I-Pop took the "Best Use of Media" award in MEDIA's Agency of the Year </p><p>Awards in 1999. </p><p><BR><BR> </p><p>MTV It's My Life, now into its second year, is a "real-life" </p><p>documentary, which gives Asian youth a rare chance to get up close and </p><p>personal with their peers. </p><p><BR><BR> </p><p>Mr Christopher Steward, MTV Networks Asia's senior vice-president for </p><p>advertising sales said, "MTV offers advertisers a complete marketing </p><p>solution through creative and relevant programming that's laser-focused </p><p>on the 15-34 demo in Asia. The U-Pop show, together with I-Pop and MTV </p><p>It's My Life, offer Nokia a very strategic and effective platform to </p><p>target youth." </p><p><BR><BR> </p>