MTV Mandarin has won the top awards at the China Times Advertising
Awards in Taiwan, snatching both the gold award for corporate image and
the Best of the Best TV Ad.
Created by the MTV on air promotion team, the branding campaign
comprised of three series: The Monk, Sign Language and Towed Car.
In other business news, Carlsberg has renewed its sponsorship of the MTV
Europe Music Awards.
At the same time, Diesel has signed on as the music network's on air and
online advertiser.