SATELLITE & CABLE: KBPB study unveils Korean viewing habits

The average television viewing time in Korea is three hours and 22 minutes, according to a survey by the Korea Broadcasting Promotion Board (KBPB). The study of 1,200 people aged 13 and over, also found that Koreans spent 82 per cent of their leisure time watching TV. In addition, about half of respondents reported owning more than two TV sets, while the VCR penetration rate was 93 per cent. Interestingly, though, some three-in-four respondents complained that TV programmes focused too much on teenagers. The reason most cited by respondents as to why they watch television was "for fun" (42 per cent). This was followed by "out of habit" (21 per cent), "for daily life" (14 per cent), and "for information" (13 per cent). The survey also found that 14 per cent and 53 per cent of those questioned have subscriptions to cable networks and relayed wire networks. But while only six per cent possess satellite antennae, 60 per cent stated they have access to satellite channels through cable or relayed wire networks. Another finding of the study was that of the respondents who did not currently subscribe to cable, 25 per cent said they had plans to subscribe.

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