SATELLITE & CABLE: KBPB study unveils Korean viewing habits

<p>The average television viewing time in Korea is three hours and 22 </p><p>minutes, according to a survey by the Korea Broadcasting Promotion Board </p><p>(KBPB). </p><p><BR><BR> </p><p>The study of 1,200 people aged 13 and over, also found that Koreans </p><p>spent 82 per cent of their leisure time watching TV. </p><p><BR><BR> </p><p>In addition, about half of respondents reported owning more than two TV </p><p>sets, while the VCR penetration rate was 93 per cent. </p><p><BR><BR> </p><p>Interestingly, though, some three-in-four respondents complained that TV </p><p>programmes focused too much on teenagers. </p><p><BR><BR> </p><p>The reason most cited by respondents as to why they watch television was </p><p>"for fun" (42 per cent). This was followed by "out of habit" (21 per </p><p>cent), "for daily life" (14 per cent), and "for information" (13 per </p><p>cent). </p><p><BR><BR> </p><p>The survey also found that 14 per cent and 53 per cent of those </p><p>questioned have subscriptions to cable networks and relayed wire </p><p>networks. </p><p><BR><BR> </p><p>But while only six per cent possess satellite antennae, 60 per cent </p><p>stated they have access to satellite channels through cable or relayed </p><p>wire networks. </p><p><BR><BR> </p><p>Another finding of the study was that of the respondents who did not </p><p>currently subscribe to cable, 25 per cent said they had plans to </p><p>subscribe. </p><p><BR><BR> </p>