Hallmark Entertainment Network has boosted its presence in the
Indian subcontinent and Greater China, following an agreement with Sri
Lanka's Grant Cable, Saarc Media Services in Bangladesh and Macau Cable
TV.
The latest additions to Hallmark Entertainment Network's chain of
affiliated partners in Asia-Pacific is to increase the number of homes
accessing the channel to more than 10.4 million.
Macau Cable TV, the exclusive supplier of pay TV services in Macau, has
featured Hallmark Entertainment Network on its 40 programme channels in
Cantonese, Mandarin and English since it began its commercial operations
to private homes, hotels and commercial establishments in July.
Mr Terence Yau, president and MD, Hallmark Entertainment Network
Asia-Pacific, said: "The new agreements signed in Sri Lanka, Bangladesh
and Macau mark important inroads into new markets for Hallmark
Entertainment Network Asia-Pacific. This is an exhilarating time for the
company and we will see some exciting developments in the coming months
as our investments in these key markets grow. Each of these affiliates
has a lot of potential."
The agreement in Bangladesh with Saarc Media Services went into effect
in September, allowing subscribers to watch Hallmark Entertainment
Network's line-up of family-based movies, mini-series and a dedicated
children's block. According to Saarc Media Services, the number of
paying subscribers is likely to increase by mid next year.
The accord with Grant Cable marks Hallmark Entertainment Network's first
step into the largely untapped Sri Lankan market.
The deal, which comes also into effect this month, is to initially add
subscribers to Hallmark Entertainment Network.
