SATELLITE & CABLE: Hallmark moves into Macau, Sri Lanka, Bangladesh

Hallmark Entertainment Network has boosted its presence in the Indian subcontinent and Greater China, following an agreement with Sri Lanka's Grant Cable, Saarc Media Services in Bangladesh and Macau Cable TV. The latest additions to Hallmark Entertainment Network's chain of affiliated partners in Asia-Pacific is to increase the number of homes accessing the channel to more than 10.4 million. Macau Cable TV, the exclusive supplier of pay TV services in Macau, has featured Hallmark Entertainment Network on its 40 programme channels in Cantonese, Mandarin and English since it began its commercial operations to private homes, hotels and commercial establishments in July. Mr Terence Yau, president and MD, Hallmark Entertainment Network Asia-Pacific, said: "The new agreements signed in Sri Lanka, Bangladesh and Macau mark important inroads into new markets for Hallmark Entertainment Network Asia-Pacific. This is an exhilarating time for the company and we will see some exciting developments in the coming months as our investments in these key markets grow. Each of these affiliates has a lot of potential." The agreement in Bangladesh with Saarc Media Services went into effect in September, allowing subscribers to watch Hallmark Entertainment Network's line-up of family-based movies, mini-series and a dedicated children's block. According to Saarc Media Services, the number of paying subscribers is likely to increase by mid next year. The accord with Grant Cable marks Hallmark Entertainment Network's first step into the largely untapped Sri Lankan market. The deal, which comes also into effect this month, is to initially add subscribers to Hallmark Entertainment Network.

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