SATELLITE & CABLE: Ericsson hooks up with Channel V for new travel show

<p>Channel V Greater China has signed a new sponsorship alliance with </p><p>Ericsson, running for a period of 26 weeks, which will create a new </p><p>travel show called RaVe Travellers Presented by Ericsson. </p><p><BR><BR> </p><p>The new show will air every Friday night. </p><p><BR><BR> </p><p>RaVe Travellers will cover six different countries over 26 weeks, with </p><p>Channel V Greater China VJs acting as tour guides. </p><p><BR><BR> </p><p>Not a standard travel show, RaVe Travellers will take viewers to London, </p><p>Paris, Tokyo, Bangkok, Sydney and Las Vegas to discover the coolest, </p><p>funkiest and most irreverent aspects of each of these cities. </p><p><BR><BR> </p><p>Content will also include live music events, local hot spots and a look </p><p>at the latest street fashion. </p><p><BR><BR> </p><p>Channel V Greater China general manager Annie Ng said music, fashion and </p><p>style trends and modern technology have always been favourite topics </p><p>among young people. </p><p><BR><BR> </p><p>"Youth television viewers in China are particularly enthusiastic to </p><p>receive the latest information from overseas on these topics," she </p><p>said. </p><p><BR><BR> </p><p>"RaVe Travellers aims to deliver this in a unique and fast-paced </p><p>way." </p><p><BR><BR> </p><p>The first five episodes of RaVe Travellers will be shot in London and </p><p>will take viewers to happening spots such as Ian Schrager's Sanderson </p><p>Hotel, Spoon restaurant, The Blue Bar, The Long Bar, The Charlotte </p><p>Street Brasserie, The Tate Modern, Oxo Tower, London Eye, The Rock </p><p>Circus, China House, Camden Market and Notting Hill. </p><p><BR><BR> </p><p>The London episodes will also feature interview segments with one of the </p><p>UK's most successful female pop groups, All Saints. </p><p><BR><BR> </p><p>As part of the pre-promotional activities for RaVe Travellers, Channel V </p><p>and Ericsson held a RaVe Travellers Night at Shanghai's Rojam club on </p><p>September 21. </p><p><BR><BR> </p><p>Ericsson donated mobile phones and other merchandise to give away during </p><p>the evening. </p><p><BR><BR> </p><p>A total of six RaVe Travellers Nights will be held in Shanghai, Beijing </p><p>and Guangzhou prior to the airing of the show itself. </p><p><BR><BR> </p><p>vchinese.com will also feature a web page dedicated to RaVe Travellers </p><p>and related travel information. </p><p><BR><BR> </p><p>It will also carry details of an online contest, which will give </p><p>viewers/visitors the chance to win Ericsson mobile phones and other </p><p>merchandise. </p><p><BR><BR> </p>