SATELLITE & CABLE: Ericsson hooks up with Channel V for new travel
show
<p>Channel V Greater China has signed a new sponsorship alliance with
</p><p>Ericsson, running for a period of 26 weeks, which will create a new
</p><p>travel show called RaVe Travellers Presented by Ericsson.
</p><p><BR><BR>
</p><p>The new show will air every Friday night.
</p><p><BR><BR>
</p><p>RaVe Travellers will cover six different countries over 26 weeks, with
</p><p>Channel V Greater China VJs acting as tour guides.
</p><p><BR><BR>
</p><p>Not a standard travel show, RaVe Travellers will take viewers to London,
</p><p>Paris, Tokyo, Bangkok, Sydney and Las Vegas to discover the coolest,
</p><p>funkiest and most irreverent aspects of each of these cities.
</p><p><BR><BR>
</p><p>Content will also include live music events, local hot spots and a look
</p><p>at the latest street fashion.
</p><p><BR><BR>
</p><p>Channel V Greater China general manager Annie Ng said music, fashion and
</p><p>style trends and modern technology have always been favourite topics
</p><p>among young people.
</p><p><BR><BR>
</p><p>"Youth television viewers in China are particularly enthusiastic to
</p><p>receive the latest information from overseas on these topics," she
</p><p>said.
</p><p><BR><BR>
</p><p>"RaVe Travellers aims to deliver this in a unique and fast-paced
</p><p>way."
</p><p><BR><BR>
</p><p>The first five episodes of RaVe Travellers will be shot in London and
</p><p>will take viewers to happening spots such as Ian Schrager's Sanderson
</p><p>Hotel, Spoon restaurant, The Blue Bar, The Long Bar, The Charlotte
</p><p>Street Brasserie, The Tate Modern, Oxo Tower, London Eye, The Rock
</p><p>Circus, China House, Camden Market and Notting Hill.
</p><p><BR><BR>
</p><p>The London episodes will also feature interview segments with one of the
</p><p>UK's most successful female pop groups, All Saints.
</p><p><BR><BR>
</p><p>As part of the pre-promotional activities for RaVe Travellers, Channel V
</p><p>and Ericsson held a RaVe Travellers Night at Shanghai's Rojam club on
</p><p>September 21.
</p><p><BR><BR>
</p><p>Ericsson donated mobile phones and other merchandise to give away during
</p><p>the evening.
</p><p><BR><BR>
</p><p>A total of six RaVe Travellers Nights will be held in Shanghai, Beijing
</p><p>and Guangzhou prior to the airing of the show itself.
</p><p><BR><BR>
</p><p>vchinese.com will also feature a web page dedicated to RaVe Travellers
</p><p>and related travel information.
</p><p><BR><BR>
</p><p>It will also carry details of an online contest, which will give
</p><p>viewers/visitors the chance to win Ericsson mobile phones and other
</p><p>merchandise.
</p><p><BR><BR>
</p>
by
|
09/29/2000
Channel V Greater China has signed a new sponsorship alliance with
Ericsson, running for a period of 26 weeks, which will create a new
travel show called RaVe Travellers Presented by Ericsson.
The new show will air every Friday night.
RaVe Travellers will cover six different countries over 26 weeks, with
Channel V Greater China VJs acting as tour guides.
Not a standard travel show, RaVe Travellers will take viewers to London,
Paris, Tokyo, Bangkok, Sydney and Las Vegas to discover the coolest,
funkiest and most irreverent aspects of each of these cities.
Content will also include live music events, local hot spots and a look
at the latest street fashion.
Channel V Greater China general manager Annie Ng said music, fashion and
style trends and modern technology have always been favourite topics
among young people.
"Youth television viewers in China are particularly enthusiastic to
receive the latest information from overseas on these topics," she
said.
"RaVe Travellers aims to deliver this in a unique and fast-paced
way."
The first five episodes of RaVe Travellers will be shot in London and
will take viewers to happening spots such as Ian Schrager's Sanderson
Hotel, Spoon restaurant, The Blue Bar, The Long Bar, The Charlotte
Street Brasserie, The Tate Modern, Oxo Tower, London Eye, The Rock
Circus, China House, Camden Market and Notting Hill.
The London episodes will also feature interview segments with one of the
UK's most successful female pop groups, All Saints.
As part of the pre-promotional activities for RaVe Travellers, Channel V
and Ericsson held a RaVe Travellers Night at Shanghai's Rojam club on
September 21.
Ericsson donated mobile phones and other merchandise to give away during
the evening.
A total of six RaVe Travellers Nights will be held in Shanghai, Beijing
and Guangzhou prior to the airing of the show itself.
vchinese.com will also feature a web page dedicated to RaVe Travellers
and related travel information.
It will also carry details of an online contest, which will give
viewers/visitors the chance to win Ericsson mobile phones and other
merchandise.
