SATELLITE & CABLE: Discovery to launch new global channels

<p>Discovery Networks International will launch two global channels, </p><p>Discovery Health and Discovery Travel & Adventure. </p><p><BR><BR> </p><p>Discovery Health will roll out as a 24-hour channel in Europe and Latin </p><p>America and as a branded programming block in Asia and India. </p><p><BR><BR> </p><p>Discovery Travel & Adventure will launch a 24-hour channel in Latin </p><p>America and as a programming block in India. </p><p><BR><BR> </p><p>With total market value of US$10.6 billion, Discovery has </p><p>committed to investing US$100 million to the international </p><p>launches of both new channels. </p><p><BR><BR> </p><p>"Discovery Health and Discovery Health & Adventure are strong, unique </p><p>channels that perfectly complement and strengthen our global family of </p><p>services," said Ms Dawn McCall, Discovery International president. </p><p><BR><BR> </p><p>Discovery Health offers a modern guide to healthy living with </p><p>programming that covers a wide range of topics from fitness to medical </p><p>breakthroughs. </p><p><BR><BR> </p><p>Meanwhile, Discovery Travel & Adventure is promising to feature </p><p>adventures that are "guaranteed to raise adrenaline levels" and will </p><p>introduce audiences to both well-travelled and little-known </p><p>destinations. </p><p><BR><BR> </p><p>In addition to the launch of the two channels, Discovery is launching </p><p>localised websites around the world, tailored to specific language and </p><p>cultural preferences, with an eye on local market opportunities. </p><p><BR><BR> </p>

by | 04/28/2000