SATELLITE & CABLE: CNN launches new South Asia channel

<p>CNN will launch a South Asia channel, featuring specific regional </p><p>programming for India, Pakistan, Bangladesh and other South Asian </p><p>countries during primetime hours. </p><p><BR><BR> </p><p>"The launch of the South Asia channel is the next step in CNN </p><p>International's ongoing regionalisation strategy and demonstrates our </p><p>long-term commitment to the increasingly important South Asia region," </p><p>said Ms Rena Golden, senior VP of CNNI. </p><p><BR><BR> </p><p>The South Asia channel will offer regional news on the hour and CNN's </p><p>world news every half hour, plus special feature programmes. </p><p><BR><BR> </p><p>Mr Riz Khan will feature as a prominent presenter on the new </p><p>channel. </p><p><BR><BR> </p><p>Business news programme Biz Asia will air in primetime and more regular </p><p>business updates will be introduced from CNN's correspondent in </p><p>Mumbai. </p><p><BR><BR> </p><p>"The Indian sub-continent is an important market for CNN and this new </p><p>service will be an attractive offering for both viewers and cable </p><p>operators," said Mr Anshuman Misra, managing director of Turner </p><p>International India. </p><p><BR><BR> </p><p>"By time shifting our programme schedule, the South Asia service will </p><p>allow CNN's most popular programmes to reach viewers in the region </p><p>during their prime viewing hours." </p><p><BR><BR> </p><p>CNN doubled its Asia production programmes last year, increasing its </p><p>Asian programming roster from 14 to 30 hours of regionally-focused shows </p><p>per week. </p><p><BR><BR> </p>