SATELLITE & CABLE: CNN launches new South Asia channel

CNN will launch a South Asia channel, featuring specific regional programming for India, Pakistan, Bangladesh and other South Asian countries during primetime hours. "The launch of the South Asia channel is the next step in CNN International's ongoing regionalisation strategy and demonstrates our long-term commitment to the increasingly important South Asia region," said Ms Rena Golden, senior VP of CNNI. The South Asia channel will offer regional news on the hour and CNN's world news every half hour, plus special feature programmes. Mr Riz Khan will feature as a prominent presenter on the new channel. Business news programme Biz Asia will air in primetime and more regular business updates will be introduced from CNN's correspondent in Mumbai. "The Indian sub-continent is an important market for CNN and this new service will be an attractive offering for both viewers and cable operators," said Mr Anshuman Misra, managing director of Turner International India. "By time shifting our programme schedule, the South Asia service will allow CNN's most popular programmes to reach viewers in the region during their prime viewing hours." CNN doubled its Asia production programmes last year, increasing its Asian programming roster from 14 to 30 hours of regionally-focused shows per week.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com