Together with Astro and the Association for the Prevention of Dadah
(Pemadam), Channel V has created an anti-drug abuse campaign in
Malaysia.
The campaign will air on Channel V's international feed on the Astro
platform until next month and both entities will assist Pemadam in
promoting awareness of drug abuse among young Malaysians.
Channel V produced special endorsements from top artistes including
Christina Aguilera, 'N Sync, Hanson, B Witched, Aqua and Britney
Spears.
Meanwhile, in China, Channel V, Guangzhou TV and eight mainland stations
have teamed up with Philips to present a concert series, called Philips
Channel V Face to Face.
The series will be premiere on Channel V Greater China and the mainland
stations, featuring the popular mainland, Taiwan and Hong Kong artists'
concerts.
Channel V network commercial director Jasper Donat said the venture
would enable the music channel to deliver another totally integrated
advertising and promotion campaign in China.
Distributed to 323 million terrestrial viewers and 25 million Channel V
homes, the series will be jointly hosted by Channel V VJs and variety
show hosts from the mainland stations.
