SATELLITE & CABLE: CCTV link-up boosts V's show reach

<p>Chinese portal Netease, Cadbury, Pepsi Shoes and Kymco were among </p><p>advertisers looking to boost their brand image through Channel V's </p><p>Chinese Music Awards show. </p><p><BR><BR> </p><p>For the first time, the station teamed up with CCTV, giving the </p><p>three-hour show a nationwide audience. </p><p><BR><BR> </p><p>The show was aired on CCTV channels and more than 50 cable and </p><p>terrestrial stations in China along with Channel V. </p><p><BR><BR> </p>

by | 02/16/2001