ACNielsen and MTV Networks Asia have signed a three-year contract
for a broad portfolio of media research services across China, Taiwan,
India, Indonesia and the Philippines. The contract also provides for
expanded TV ratings services for cable and satellite in other Asian
markets. The contract covers:
- Peoplemeter TV ratings and adex services in 10 major cities in
China;
- Extensions and/or renewals to Peoplemeter services in Taiwan, the
Philippines, India and Indonesia;
- Extension of Cabsat and NetWatch services, including Hong Kong and
Korea; and
- An option for MTV to add Hong Kong, Korea, Singapore, Malaysia and
Thailand TV ratings for cable and satellite, and to add further channel
services from MTV Networks, such as Nickleodeon.
In India, MTV became the first non advertising agency to win the Ad
Works VII trophy for excellence in advertising works created by the
channel's in-house team.
Meanwhile, the annual MTV-Billboard music conference, to be held at the
Hong Kong Convention Centre in June, will be themed: "The Future of
Music: Content & Convergence".
