SATELLITE & CABLE: Bonanza for BBC World as 50 new clients sign up

<p>BBC World has doubled its advertising revenue over the past fiscal </p><p>year, signing up more than 60 new advertisers. </p><p><BR><BR> </p><p>The London-based news network now has more than 150 advertisers. </p><p><BR><BR> </p><p>Industry growth from the information technology, communications, </p><p>business and finance categories saw new advertisers such as Barclays, </p><p>CeBit, Credit Suisse, HSBC, JP Morgan, LG Electronics and The New York </p><p>Stock Exchange sign up. </p><p><BR><BR> </p><p>The BBC also introduced a new programming schedule in April this year, </p><p>with extended editions of World Business Report and an additional daily </p><p>edition of its news programme Asia Today, together with an IT programme </p><p>called Click Online. </p><p><BR><BR> </p><p>"The new schedule and focus on relevant programming, also provides a </p><p>compelling proposition to viewers and advertisers alike which is clearly </p><p>paying dividends," said BBC World director of airtime sales Jonathan </p><p>Howlett. </p><p><BR><BR> </p><p>"With the further increase in related programming on the channel, our </p><p>advertising prospects continue to grow, and we have already made </p><p>additional gains since the start of the new financial year," he </p><p>said. </p><p><BR><BR> </p><p>Meanwhile, United Airlines has signed a new sponsorship deal with BBC </p><p>World to sponsor the channel's weather report across Asia. </p><p><BR><BR> </p><p>The deal has seen Young & Rubicam, United Airlines' advertising agency, </p><p>working closely with the BBC to create tailor-made animation </p><p>specifically for the sponsored slots. </p><p><BR><BR> </p><p>United Airlines also has a banner ad on BBC World's website. </p><p><BR><BR> </p><p>"We are delighted by the momentum which our airtime sales have gained, </p><p>with the introduction of our dedicated and customer-focused </p><p>international sales office," said Mr Howlett. </p><p><BR><BR> </p><p>"An interesting feature of this growth has been the number of new </p><p>advertisers using BBC World in more than one of our key feeds to India </p><p>and the Middle East, Asia-Pacific and Europe." </p><p><BR><BR> </p>