SATELLITE & CABLE: AXN signs exclusive deal with Cable TV in HK

<p>AXN has signed an exclusive distribution deal with Cable TV in Hong </p><p>Kong, reaching more than 470,000 subscribers. </p><p><BR><BR> </p><p>"Hong Kong is a crucial market for regional television networks. It's </p><p>also without doubt the action and adventure capital of Asia, known for </p><p>its love of action programming," said Mr Todd Miller, AXN managing </p><p>director. </p><p><BR><BR> </p><p>The Hong Kong distribution deal came after the carriage pacts with Macau </p><p>Cable and Philippines' SkyCable; AXN is now available in nearly 17 </p><p>million households throughout Asia. </p><p><BR><BR> </p><p>"In Asia's most competitive cable markets such as India and the </p><p>Philippines, AXN is amongst the top international channels on the basic </p><p>(tier)," said Mr Miller. </p><p><BR><BR> </p><p>In the Philippines, AXN has surged into the top ranks after only four </p><p>weeks since its launch on SkyCable, with weekly reach of 1.1 million </p><p>viewers in greater Manila. </p><p><BR><BR> </p><p>"As the channel further cements its position in the regional market, we </p><p>expect the network's popularity to grow even higher among viewers and </p><p>advertisers," he added. </p><p><BR><BR> </p><p>Meanwhile, AXN has won the distribution rights to air the Eco-Challenge </p><p>Sabah 2000, which will also be broadcast on AXN Japan, AXN Latin </p><p>American and AXN Spain. </p><p><BR><BR> </p>