Ogilvy was awarded the business after a two-way pitch with WPP sibling JWT.
Renuka Jaypal, Ogilvy Indonesia’s MD, confirmed the news, calling it a significant win for the agency. "We have an opportunity to make a major impact for Sara Lee," she said.
She is a range of fragrances and sprays targeted at teenage girls. Brylcreem is a hair grooming cream for men.
Sara Lee hires Ogilvy in Indonesia
JAKARTA - Sara Lee has replaced DraftFCB with Ogilvy & Mather as its creative agency for its She and Brylcreem brands in Indonesia.
