Sanrio and Level Up team for Hello Kitty game

MANILA - Sanrio Digital has teamed with Level Up! Games to launch multiplayer online role-playing game Hello Kitty Online in the Philippines.

According to the agreement, Level Up! will publish an English-language version of the game, which is available in beta format in several Asian markets.

Hello Kitty Online is Sanrio’s official MMORPG for its characters including Hello Kitty and Badtz-Maru. Developers plan to fully launch the game on a free-to-play platform this year.