Sandor tapped to head Bates/141 Indochina

<P>Bates/141 Indo-china has named Peter Sandor as its new CEO to succeed Rob Graham, who departs the network after eight years.</P> <P><br><br><BR>Sandor has been based in Australia for the past year, after spending 10 years in Asia with McCann Worldgroup, including six as CEO of McCann Indonesia. He also worked for two years at McCann Vietnam as managing director and chief representative in the '90s.</P> <P><br><br><BR>Sandor said a key part of the challenge would come from driving experiential and integrated offerings under the 141 banner, given the increasing sophistication of Indochina's consumer base. "Reaching that new middle class is really the interesting part," he explained. "TV tends to dominate, but what I'm interested in is looking at all the different ways to reach consumers. Advertising alone is not what clients are looking for."</P> <P><br><br><BR>In this regard, Sandor's background should help - at McCann Indonesia he oversaw all of the Worldgroup disciplines, including public relations, direct, experiential, healthcare and marketing. </P> <P><br><br><BR>Traditionally viewed as one of Indochina's strongest MNC agency offerings, Bates Indochina includes seven offices across four countries. The sub-region now comes under the remit of Bates Southeast Asia regional director, Peter Skalberg, who lauded Graham's contribution to the network.</P> <P><br><br><BR>"Rob championed the Bates/141 Indochina drive and helped grow and strengthen our business there," said Skalberg. </P> <P><br><br><BR>Graham's next step remains unclear, although he is expected to begin a new venture. <BR></P>