San Miguel borrows ‘Pirates of the Caribbean’ theme for PR push

HONG KONG - San Miguel invited journalists for a 'Pirates of the Caribbean' themed press event on a vintage 'Bounty' sailing ship in Hong Kong Harbour on 7 November, as part of its new marketing push for its San Mig Light Beer. TVB celebrities Bosco Wong and Vivian Yeung were 'pirate captains' of the day.

by Benjamin Li