Samsung unveils WPP's first global ads

Samsung is about to roll out the first ads created by WPP after handing the holding company its global branding brief at the end of last year. The campaign, developed by Berlin Cameron/Red Cell, is called Imagine, painting human and amusing stories showing what happens when Samsung products come into people's lives. In the preliminary phase of the campaign TVCs will break in 36 countries over the next 12 weeks, after limited previews in the US. The main campaign will launch later this year.