Emily Tan
Nov 22, 2012

Samsung to sponsor National Geographic's 'Alien Deep' across Asia

ASIA-PACIFIC - Samsung Electronics has signed on with Fox One Stop Media (FOSM), the integrated ad sales solutions arm of Fox International Channels, as a sponsor of National Geographic Channel's marine miniseries 'Alien Deep'.

A scene from Alien Deep
A scene from Alien Deep

As part of the sponsorship, Samsung's 30-second spots will air on NGC Southeast Asia, NGC Philippines, NGC Australia and NGC Taiwan.

Samsung will also be supported by cross-promotion across FIC's channels, including Star World, FX, Nat Geo Adventure and Nat Geo Wild.

In Alien Deep, renowned oceanographer and marine archaeologist Dr Robert Ballard explores the ocean at depths that would crush a modern nuclear submarine.

According to FOSM, the viewers of Alien Deep align with Samsung's target audience group of "well-informed, discerning individuals who are curious about the world around them". In turn, Samsung's dedication to technology mathces Alien Deep's use of equipment to withstand pressures at the bottom of the sea. 

The show premiered yesterday evening in Southeast Asia, the Philippines and Hong Kong, and will continue until 19 December. 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Digital Media Awards 2024 winners revealed

See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.

5 hours ago

Creative Minds: Why Eunice Hee looks up to Lee Kuan ...

Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.

7 hours ago

What's in a name? A new campaign explores labels, ...

WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.

10 hours ago

Meta’s ad billings propel 27% revenue surge

The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.