The campaign leads with an ad featuring a well-known korean pianist, Kim Yeji, who is able to fulfil her dream with the support from a Guide Dogs School and voice device on her handset. The rest of the series portrays four countries including Kenya and China, and focuses on other CSR activities.
The campaign was developed by Cheil Worldwide and will be released through international media channels such as CNN, BBC, Bloomberg and Discovery.
Credits:
Project Timecheck
Client Samsung
Creative agency Cheil Worldwide
Global creative director Hong Tack Thomas Kim
Art director Jihoon Kim
Copywriter Eugene Chung
Account executive Won Hee Ju
Exposure Television
