Samsung's newly-launched print and outdoor-led campaign for its range of
television sets signals the start of an advertising burst for its
digital products line, according to Desmond So, managing director of
Freeway Communications, which handles the account. The campaign for
Samsung's television product range urges consumers to "open their eyes
and see
in reference to the new television model advertised. The new
model features improvements which put Samsung on par with Japanese
competitors, said So.
"Samsung has never been as focused on its television range, but in the past two years it has been building a stronger image for its digital products,
said So.
Samsung brands are about 10 per cent cheaper than Japanese models.