Samsung signs up for CommonSpace
<P>Outdoor operator JM Network has unveiled a unique new communications platform in a bid to eighten interaction between brands and consumers.</P> <P>The platform, CommonSpace, consists of a two-storey facility, with an upper section including four LED displays broadcasting brand messages, and a lower section featuring an interactive showroom which allows for hands-on interaction. </P> <P>The first space has been erected in the high-traffic area of the city's Causeway Bay district.</P> <P>Samsung has also signed on as the first client, displaying TV ads and information on its Anycall line of handsets.<BR>Daniel Wong, business development manager, CommonSpace. said: "It's a marketing platform that also becomes an entertainment platform, and it enables 'experience exchange', which is the motto of CommonSpace."</P>