The 5,000 square-foot store features Samsung's digital and IT products, mobile phones and living appliances in an interactive setting. The 'infinity' sign was selected to demonstrate to consumers the concept of unlimited living. With a 'multi-zone realm' that simulates different living and working environments, the store enables consumers to imagine and experience how the latest products can enrich their lives, in either work or play, according to Sherry Yeung, senior manager, corporate marketing, Samsung Electronics Hong Kong.
"The products will be showcased in the multi-zone realm that highlights a total digital solution, which goes beyond imagination and realises a new concept of unlimited living," said Yeung.
"It will allow customers to unleash their senses and enjoy the infinite possibilities of a digital lifestyle."
Yeung noted that the store is also a channel for Samsung to put its corporate vision into action, which revolves around Hong Kong as a centre of influence for a digital lifestyle.
