Lisa Popplewell, vice president of technology at Weber Shandwick, described the appointment as a “very exciting opportunity” and explained that Weber Shandwick would work across Samsung’s product range and on its sports sponsorship, which includes deals within Rugby League and Rugby Union, and the Olympic Torch Relay, due to pass through Sydney later this month.
Work on the Torch Relay would begin immediately, Popplewell said.
Weber Shandwick's client list in Australia includes Singapore Airlines, Nespresso, Johnson & Johnson, The Royal Bank of Scotland, General Property Trust and VeriSign.
