The campaign which consists of TVC, radio, print, outdoor and a website www.L700.in.th , is targeted at urban Thais aged between 20 - 45 yrs who live in Bangkok and are seeking a phone with full multimedia features at an affordable price.
Jeh United MD Chaowapark Srikasem said that the Samsung brand was seeking to talk to Thai people in a Thai context.
Jeh United MD Chaowapark Srikasem said that the Samsung brand was seeking to talk to Thai people in a Thai context.
The campaign, which uses the tagline ‘Unbelievable’, was based on a research study that asked people to guess how much an L700 phone cost. “Most respondents guessed the price to be US$300 while in reality it is US$150, which is unbelievable for them.
