Samsung's creative account in Malaysia was previously being handled by Cheil Communications.
Last year in August, Cheil Worldwide closed its operation in Malaysia as part of a global restructuring initiative. A source from the agency’s headquarters in Seoul confirmed the news of its closing last year, explaining that Cheil planned to focus on China, India, Singapore and Thailand instead.
Last year in August, Cheil Worldwide closed its operation in Malaysia as part of a global restructuring initiative. A source from the agency’s headquarters in Seoul confirmed the news of its closing last year, explaining that Cheil planned to focus on China, India, Singapore and Thailand instead.
A Leo Burnett spokesperson was not able to confirm the news.
