Waggener Edstrom was first appointed by Samsung Electronics HK Co Ltd as its PR partner in late 2005 to market their product portfolio from TV, audio and visual, computers to Living applicanes and Samsung corporate communications, “having Samsung Anycall would complete the brand building puzzle that we could do for them, especially as Samsung is one of the official sponsors for the Beijing Olympics, there will be a lot more upcoming local PR activities and product launches,” said Fina Wong, Client Service Director, Asia, Waggener Edstrom Worldwide.
We have been doing PR events for their 3-4 new product launch in September and October, globally Samsung Worldwide and Giorgio Armani today unveiled the new Giorgio Armani-Samsung Mobile. Giorgio Armani presented the new mobile phone at a press briefing in his Armani/Teatro in Milan before his Spring Summer 2008 Women’s fashion show.
Through a new strategic alliance, starting with the Giorgio Armani-Samsung Mobile, the two companies plan to launch an innovative range of portable and home consumer electronics products under the Giorgio Armani, Emporio Armani and Armani/Casa labels, founded on the combination of Giorgio Armani’s iconic design aesthetic and Samsung’s cutting edge technology.
