The programme, which makes its debut next month, will see celebrities detailing the highlights of their favourite cities around the globe.
The sponsorship is a continuation of the brand’s long-standing global ‘Life is a Journey’ campaign, and an effort to raise brand awareness among a wider audience of upscale consumers in Asia, Europe, the Middle East, Africa and Latin America via TV and online.
The sponsorship is a continuation of the brand’s long-standing global ‘Life is a Journey’ campaign, and an effort to raise brand awareness among a wider audience of upscale consumers in Asia, Europe, the Middle East, Africa and Latin America via TV and online.
Other brands to have forged an association with CNN include Rolex, Omega, Breitling and Audemars Piguet.
