The GroupM agency is expected to work closely with Bangkok Showcase, who is the group’s communications agency.
Patoomrat Chatnarongchai, business director of MC2 said: "This is our biggest win since the launch of MC2. It's a challenging assignment to push forward one of the country's biggest and fastest growing brand to be even stronger in a highly competitive local and international market.
Patoomrat Chatnarongchai, business director of MC2 said: "This is our biggest win since the launch of MC2. It's a challenging assignment to push forward one of the country's biggest and fastest growing brand to be even stronger in a highly competitive local and international market.
“We'd reassured the client with our superior planning capabilities and GroupM's buying clout, as well as our strong regional network across Asia from UAE to the Vietnam market."
Samart Group is the manufacturer behind’s Thailand’s second-largest mobile service - i-mobile, which boasts annual sales of over US$100 million.
Other businesses in the group’s portfolio include the Phuphatara luxury residential property, and a satellite television unit, Samart DTH.
MC2 was launched in October 2004 with its focus on communication planning. Its current clients include DHC skincare, AIG, Lamptan lighting, Oman Air, Subaru Car and NCC.
