SAIC selects WE after eight-way pitch
WE Marketing Group has been awarded Shanghai Automobile Industry Group's SAIC Motor Manufacturing advertising account, following an eight-way pitch. <BR><BR> The agency, led by ex-Grey Global Group executives Viveca Chan (pictured), Kenny Wong and Sam Chung, has been tasked with developing the SAIC Motor brand for the mainland China market. SAIC is expected to roll out a new product and integrated campaign at year-end.
