Working closely with Ruchira Raina, national business head, Dentsu Media, Nagesh has been charged with steering Dentsu India's media business forward.
Nagesh joins Dentsu from INX Media. Prior to INX, Nagesh was with Insight (part of Lintas Media Group) as executive vice-president managing brands such as Bajaj Auto, Idea Cellular and UTI Mutual Fund.
Nagesh joins Dentsu from INX Media. Prior to INX, Nagesh was with Insight (part of Lintas Media Group) as executive vice-president managing brands such as Bajaj Auto, Idea Cellular and UTI Mutual Fund.
Ruchira Raina, managing director of Dentsu Communications and Dentsu Media, said: “With Sai on board, we infuse a fresh driving force, to lead our teams to leverage our resources, lineage and global experience thereby delivering far greater value through finer, targeted media engagements vis-à-vis conventional offerings.”
With over 23 years in the business of media planning and buying, Nagesh’s roster of experience includes assignments at Mudra, Ulka, MAA Bozell and Contract. He was also a part of the management team that set up WPP Marketing Communications (now GroupM) in India.
In May, Dentsu India launched Citizen Dentsu, a new division that will focus on social communication by government and semi-government clients and on CSR programmes of corporates.
