The post of regional director, thought leadership, has been filled by Mumbai-based Madhukar Sabnavis, who previously headed up brand planning and consumer knowledge at Ogilvy's Indian planning group.
According to Ogilvy & Mather Asia-Pacific chairman Miles Young, Sabnavis' brief is to "capture the ferment of ideas in this region and distill them into actionable insights which will give our clients a competitive advantage".
According to Ogilvy & Mather Asia-Pacific chairman Miles Young, Sabnavis' brief is to "capture the ferment of ideas in this region and distill them into actionable insights which will give our clients a competitive advantage".
Sabnavis, who has spent 18 years with Ogilvy India, said the new role would allow him to dig deeper into Asian cultures. "What particularly interests and excites me is in understanding consumers and culture, how brands evolve, and making connections between them," he said.
Ogilvy is touting the appointment as the first of its kind among Asian agency networks. "Now as Asia enters the most exciting phase of its history, we have created the post," said Young.
"Madhukar is well-known as one of the best brains in the Indian advertising business and he is the ideal choice for this job due to his track record in driving outstanding thought leadership projects within a highly creative environment."
