Saatchis Taiwan aims for quality servicing

<p>It makes no difference where your advertising agency is located </p><p>because every market faces more or less the same issues, according to </p><p>Saatchi & Saatchi Taiwan's new CEO Neil Hardwick. </p><p><BR><BR> </p><p>Having recently relocated from Europe to Asia, Mr Hardwick told MEDIA </p><p>the skill applied to the job is basically the same everywhere apart from </p><p>local cultural and community issues. </p><p><BR><BR> </p><p>"Management is about managing a company by applying the right </p><p>principles," said Mr Hardwick, who previously set up and then managed </p><p>the Saatchis Budapest office for six years. </p><p><BR><BR> </p><p>"It's a good time to take this new challenge," said Mr Hardwick, who </p><p>helped build up the agency's profile in Budapest from scratch to the </p><p>strong position it now enjoys. </p><p><BR><BR> </p><p>Like managing other offices, Mr Hardwick said the role of the CEO was to </p><p>deal with issues like human resources, finance, legal arrangements and </p><p>business development. </p><p><BR><BR> </p><p>Many successful managers have worked in many different countries, and Mr </p><p>Hardwick noted that the local versus expat debate is not an issue. </p><p><BR><BR> </p><p>Mr Hardwick said his new job plan is "to have more fun" and "to make the </p><p>office more of a Saatchis brand", which stands for strategic thinking, </p><p>creativity and great ideas. </p><p><BR><BR> </p><p>Saatchis is not keen to develop into an advertising conglomerate with </p><p>broadbase development in every discipline, but rather to focus on what </p><p>the brand stands for - big ideas and creative solutions. </p><p><BR><BR> </p><p>Improving creative work is one key objective for Mr Hardwick, who </p><p>stressed that it was also a common aim for advertising heads around the </p><p>world as creativity had no boundaries. </p><p><BR><BR> </p><p>With 50 per cent growth in business over the past two years, Mr Hardwick </p><p>said the agency's priority was to also improve and maintain the quality </p><p>of services to clients. </p><p><BR><BR> </p><p>"Many agencies have new business directors, but more importantly, my </p><p>function now is actually an old business director in charge of existing </p><p>business," said Mr Hardwick. </p><p><BR><BR> </p><p>Ensuring subsequent and significant growth is one of the key priorities </p><p>of any manager; that is, offering efficient and effective service to </p><p>existing clients. </p><p><BR><BR> </p><p>Armed with major clients across different business sectors like </p><p>FarEastone in telecom, HSBC in banking, and P&G in FMCG, Taiwan is no </p><p>doubt a potential market for further strong growth opportunities. </p><p><BR><BR> </p>