Worldwide CEO Kevin Roberts revealed his plans to Media while he was in Singapore for the 2007 Global Brand Forum.
"I intend to launch Saatchi & Saatchi Sustainability before the end of the year," said Roberts. "The idea is to offer strategic advice and drive profitability for sustainability-led businesses. With an issue like climate change, you have to be proactive and lead from the front."
Sustainability experts will be hired to work alongside advertising executives, with a focus on shopper marketing.
"The focus will be on the consumer up, and packaging and point of sale is where we can best influence consumers," he explained.
The division will launch first in the US, where "client CEOs are most receptive," said Roberts.
A roll out in Asia-Pacific is slated for 12-24 months’ time.
